Fractional CMO Services

Fractional CMO Services

Does your business need to add leadership or skills and competencies with Digital Marketing? 
Could your business benefit from outside perspective for its Marketing functions? 
Does your organization lack experiences in certain key Digital Marketing skills and roles?
Could your business benefit from an extra set of hands to free up key Marketing and Sales leadership? 

If the answer to any of the above is yes, Valenta Fractional CMO services could be the right solution.

Fractional CMO Services

CMO

In today’s digital economy online marketing is vital, as is branding plus reaching customers and prospects wherever they are. Marketing, and especially Digital Marketing, is constantly changing and evolving. Many companies can find it a challenge to keep up. At Valenta, we specialize in providing services to midsized companies and small businesses. We have assisted countless Marketing and Sales departments in these types of organizations. Our Fractional CMO service is one more way that we can help move the needle for our clients. A Fractional CMO can fill a vital role for businesses for the short term or the long term. Our Interim or Fractional CMO services can also be part time. If your business requires it, our Fractional or Interim CMOs can also be part time for a long term time frame. 

A Fractional CMO can Help your Business With

Below are some of the ways a Fractional or Interim CMO can help your business :

  • SEO
  • SEM
  • PPC
  • Social Media
Branding
  • Branding
  • Lead Generation
  • Project Management
  • Operations Streamlining
Content-Analysis
  • Content Marketing
  • Application Selection
  • Workflow Design and Strategy
  • Strategic Review

What can a Fractional CMO do for your business?

Digital-Marketing_JOBS

What a CMO does for a business is becoming increasingly complex and is changing every year. CMOs must be able to think and act strategically, understand the business of the company they are working for, and also have total command of web strategies, social selling, content marketing and traditional marketing and branding. An Interim or Fractional CMO can upgrade an organization’s skill sets overnight. They can also get the companies whom they serve off and running with digital marketing strategies cost effectively.   

Different Focuses of a CMO

Some organizations want their CMOs to be strategists and develop go to market strategies. Other organizations want a focus on branding, product marketing and/or content marketing. Still others want a tight integration with Sales Departments and a focus on Lead Generation. At Valenta we can assist with all these different priorities simultaneously or offload specific initiatives from existing staff. Our Interim CMOs and Fractional CMOs are proven executives with broad ranges of skills and industry expertise. 

Valenta Approach to Fractional CMO Services

We take the following approach to every Fractional or Interim CMO engagement and provide lasting benefits to our client’s Marketing and Sales departments :

Access

Assess – When we start an engagement for an Interim or Fractional CMO we speak with all stakeholders, understand where your business and Marketing departments are today, and document “as is” processes and workflows.

recommended

Recommend – Based on assessment of your Marketing organization we will recommend best practices specific to your business and competitive landscape and advise best courses of action. 

 

Prioritize

Prioritize – We will rank and determine priority actions and the highest value opportunities to optimize your business and the Marketing department we are offering Fractional CMO services for. 

Implement

Execute – We will work with your organization to implement and execute any recommendations and best practices based on prioritization. 

Analyze, Consistency

Consistency – It is our goal to produce stable and predictable results for all business and Marketing departmental processes and deliverables. 

Repeatability

Repeatability – We will ensure that processes, deliverables, and workflows are repeatable, well understood and documented. 

We will help provide long term optimization and growth for your Marketing activities. 

What Can Your Business Expect From a Valenta Fractional CMO?

Here is what a business can expect from Valenta Fractional CMO and Interim CMO services :

  • Experienced executives in the areas of Marketing and Digital Marketing.
  • Reasonable costs and fees for Fractional or Interim CMO services defined up front.
  • A continuous improvement approach for all online activities and Marketing.
  • Documented repeatable processes that your organization can implement and maintain for messaging and promotion long term.

Benefits of a Fractional CMO

There are many benefits of bringing on board an Interim or Fractional CMO to assist a business with Marketing.  Some of those benefits include the following :

  • Fractional CMOs will bring a fresh perspective and come with real world Marketing and Digital Marketing experience.
  • The terms of a Fractional or Interim CMO engagement can be flexible in regard to time. The length of an agreement and the hours per week or month are tailored to meet the needs of every business.
  • There are no long term employment contracts, bonus structures or equity positions to negotiate with our Interim or Fractional CMOs.
  • Most Fractional Executives have vetted relationships with other business services provided for staff augmentation, outsourcing, technology consulting, and managed services.

When does a Fractional CMO Make Sense?

A Fractional CMO can be a fantastic option for a variety of business scenarios. Situations we have frequently seen and where we have provided services include: 

  • Current Digital Marketing personnel is struggling and needs a qualified and skilled coach and mentor.
  • Current Digital Marketing staff is not up to the task and needs to be replaced.
  • Current leadership is strong with branding or content and with specific company expertise but lack strategic thinking or digital skills and do not have a broad range of experiences.
  • Current leadership has strategic vision but can’t be free from day to day requirements. They need qualified Marketing and digitally capable leaders to delegate responsibility to.
  • There is an immediate CMO vacancy that needs to be filled while a longer term leader for the Marketing Department is secured.

How to Start the Process to Engage a Fractional CMO?

Defining a Scope of Work and the needs of your Marketing department and digital activities is always the best first step. We are here to discuss our CMO services at your convenience. After exploration if a match is established, we will identify and define the exact role and scope of work. During discovery, in addition to scope, we can define time frame and the dedicated hours and days required per month. All aspects of our CMO engagements can be flexible, customizable, and scalable.

We look forward to assisting your business and Marketing team.
Interim and Fractional CMO services are an excellent option for SMBs, startups, businesses in transition and growth mode.
Please reach out to us here to continue discussions. 

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