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Case Study

Non-Profit Achieves Peak Campaign Performance Through Zoho CRM Optimization and Social Media Integration

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Client Profile

Organization operating in the not for profit domain raising funds for schools, Childcare centers and clubs across Australia through the sale of home essential products

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Key Highlights

  • Industry - Non-Profit
  • Duration - Two Months
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Scope of work

  • CRM
  • Campaigns
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Service Offering

  • Digital Transformation - Optimisation of the Zoho One Suite (CRM and Campaigns )

Challenges / Requirements

  • Need to maximise the use of Zoho CRM
  • Resolve issues pertaining to Zoho Campaigns to ensure effective Campaign rollout
  • Ensure adequate flow of customer information from CRM to campaigns
  • Resolve issues pertaining to lead transfer from Facebook portal to CRM

Our Solutions & offerings

  • Conducted a training to showcase the ways in t he CRM module can be effectively utilized to meet business requirements
  • Developed automations and enhancement s in the CRM module to increase operating effectiveness
  • Effectively integrated Facebook leads wit h the CRM
  • Refined Zoho Campaigns to ensure effective campaign rollout and tracking of campaign responses
  • Ensured smoot h flow of information bet ween CRM and Campaigns

Impact

  • Maximized the use of the Zoho One suite through the effective integration of CRM & Campaigns
  • Oriented the workforce to the various features of the Zoho CRM module applicable to the business for increasing efficiency in operations
  • Ensure effective integration between social media plat forms and CRM
  • Increased campaign effectiveness and enabled periodic monitoring of campaigns

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