In the first month working with a new client, we can undertake a full website audit in order to understand the complexities of the existing setup in use at your company. We will look at the speed of the website and areas where this can be improved upon. Additionally, we will investigate how well you rank for keywords across the board. This process can identify areas where changes are needed, in order to improve your search engine optimization and increase organic traffic acquisition.
As well as the aforementioned onsite diagnostics and keyword research, we will also be looking at any lead generation and brand awareness advertising campaigns you are currently running, across the various advertising environments. (Google Ads, Facebook, Instagram etc.) Our experts will identify where improvements can be made and will be able to provide help with any additional research to find new and competitive keywords to bid on.
We strive to find the optimum balance between building brand-awareness and conducting successful lead generation. Many businesses tend to place more value on lead generation as they believe there is a quicker profit to be made.
Our own research and experience has found that If brand-awareness is lacking, leads may sometimes be generated but then convert poorly to sales. This is down to low brand awareness as they are yet to understand the values of the company and the solutions they offer. For this reason, a more even distribution of brand-awareness and lead-generation spend is something we recommend.
All of our teams have years of relevant experience behind them in their respective fields and can add tangible value to your marketing output. We cover a wide range of different skills and have people who can do everything from running social media, paid search and email marketing campaigns to editing video and website development.
Valenta’s Digital Marketing Program is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and client marketing signals in a single view.
Our solution helps generate a higher return for clients on their digital marketing investments, creates customer loyalty through superior campaign performance, and unlocks real-time performance decisions during critical campaign cycles.